Data Points

Infographic: How Nascar Is Driving Efforts to Become More Diverse

The motorsport is seeing more female fans and women in the C-suite

illustration of cars racing
Each Nascar Cup Series event draws 1.2 million female TV viewers.Carlos Monteiro
By Ko Im

February 23, 2020

Nascar is making an effort to be more diverse at all levels.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.

Ko Im

Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.

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