Infographic: How Nascar Is Driving Efforts to Become More Diverse

The motorsport is seeing more female fans and women in the C-suite

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Nascar is making an effort to be more diverse at all levels.

With Nascar just kicking off its season with this month’s Daytona 500, a growing number of fans scattered across the country are tuning in. More women are watching, too, with 1.2 million female TV viewers for every Nascar Cup Series event. As for Nascar itself, there are currently five women in the C-suite, including CMO Jill Gregory and vice chairman Lesa France Kennedy.

Nascar also has plans to hire an officer for D&I efforts and create a diversity

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.