Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nascar is making an effort to be more diverse at all levels.
With Nascar just kicking off its season with this month’s Daytona 500, a growing number of fans scattered across the country are tuning in. More women are watching, too, with 1.2 million female TV viewers for every Nascar Cup Series event. As for Nascar itself, there are currently five women in the C-suite, including CMO Jill Gregory and vice chairman Lesa France Kennedy.
Nascar also has plans to hire an officer for D&I efforts and create a diversity
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in