'This Is Nascar' Gets Green Flag

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Primedia Produces Its Third Multimedia Effort for Racing Group
ATLANTA–Nascar rolls out its fast wheels and big names Friday for the 2000 racing season, breaking its third annual national campaign from Primedia Communications.
Continuing with the tagline “This is Nascar,” the $7.5 million multimedia effort highlights the top cars and drivers of the organization’s three racing circuits.
Television commercials titled “School of Hard Knocks” and “Young Guns” illustrate the general theme of the broadcast advertising. Fast cars swerve, pass and crash, with cutaways to racers offering their observations about each other and the coming year.
“Once the green flag drops, there’s no friends on the racetrack,” says Craftsman truck series driver David Starr.
“When you’re looking in your rearview mirror, they’re your friend,” observes Joe Ruttman.







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