NASCAR Figure Anchors BBDS' Thermo King Ads

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In its first work for Thermo King, BBDS attempts to leverage NASCAR’s popularity with truck drivers and fleet operators by making Dodge Motorsports Winston Cup chief Ray Evernham the product’s representative.

A print ad breaks in February issues of Today’s Trucking, Refrigerated Transport, Heavy Duty Trucking and other trade publications to coincide with the beginning of the NASCAR season on Feb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in