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Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the deep resources of global agency networks.
The four finalists—Ogilvy & Mather, Young & Rubicam, Leo Burnett and McCann Erickson—will be briefed this afternoon at Nascar’s offices in Charlotte, N.C.
Media spending on the brand exceeded $50 million last year, up from about $35 million in 2010, according to Nielsen.
Each contender will meet again with Nascar executives next month for a series of work sessions a few weeks before final presentations, which are slated for June 26 and 27 at another Nascar office in Daytona, Fla.,