Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO–Aventis Pharma has assigned consumer advertising duties for its Nasacort nasal spray to Euro RSCG McConnaughy Tatham here, a company representative said.
The Bridgewater, N.J. pharmaceuticals marketer spent $8 million on the brand from March to May, according to CMR. The company representative declined to disclose annual spending and did not know what agency handled initial advertising.
Aventis also markets Allegra, a $50 million brand handled by McCann-Erickson.
Professional advertising for Nasacort was assigned to LM&P in New York, also a Euro RSCG agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in