Nas Brings Street Cred to Effortlessly Cool Animated Ads for Timberland

The rapper steps back in time in Pereira & O'Dell spots

Nas boots up tales of his early years in a series of animated shorts for Timberland. In doing so, he puts a vibrant personal spin on the entwined evolution of footwear styles, street culture and hip-hop music—much of which the rapper, a fixture on the scene for three decades, has experienced first hand.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.