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NEW YORK If the new Napster spot seems more like an online ad than a television commercial, that’s because it was made solely with Flash technology, and premiered online and on TV simultaneously last week.
The ad, heralding the relaunch of the online music file-sharing service, features a cat partying with a variety of musical artists from different genres and eventually jumping into a pool via colorful Flash graphics.
“A lot of people take their TV commercial and they have to put it on the Web in some sort of Flash and maybe there’s some quality issues that you encounter,” said Paul Venables, founder and co-creative director of Venables, Bell & Partners, which created the spot.
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