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In the not-so-distant past, Naomi Osaka’s abrupt withdrawal from the French Open on Monday would have been the kind of controversy to set off immediate friction and damage control to spare a new brand sponsor relationship. But times have changed. And so have the expectations and aims of sports marketing partnerships and food brands.
In fact, the French Open incident appears to illustrate why Sweetgreen sought out its unique marketing deal with Osaka in the first place.
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