Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre

Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes

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As a follow-up to its powerful short film about the hypocritical racism of loving Black culture while marginalizing the Black community, Beats by Dre has kicked off its next ad series, again showcasing Gen Z talent and topical, thought-provoking messages.

“Flex That,” from creative agency Virtue Worldwide, is made up of a series of three vignettes starring tennis champ and Adweek cover subject Naomi Osaka, Grammy-nominated rapper-songwriter Cordae and rising artist Flo Milli.

The young Black activists “continue to take a stand against racial inequality while inspiring youth around the world to bravely challenge norms, push boundaries and celebrate their identities,” the brand said in a statement.

The 30-second spots, featuring music and lyrics by Flo Milli and Cordae, are part of the introduction for a new Beats product called Flex, targeted at young consumers and priced at $50.

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