Nando's Wants Consumers to Think 'This Must Be the Place' to Eat

The new brand platform is accompanied by the brand's first sonic logo

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To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it as a place where people can be together.

The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across the United Kingdom.

The new positioning comes from a campaign created by New Commercial Arts and directed by “The End Of The F***ing World” creator Jonathan Entwhistle.



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