Naming the Drive In

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There’s a crucial element to digital success that hasn’t been given a name, which has made it complicated to explain to clients. So, we gave it one: drive to experience marketing (DTE), defined as a balanced diet of paid media, earned media and social media activity that makes people aware of and drives them into digital experiences.

Why is DTE needed? Simple. If you build it, they might not come. This reality makes the question of “How people will find out about this?” the missing piece of the puzzle online.

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