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Continuing a corporate trend in this country, SBC Communications has secured naming rights for San Antonio’s planned new arena. The facility will be known as SBC Center.
SBC paid $41 million for the 20-year naming rights sponsorship.
Construction on the $160 million arena, which will house the San Antonio Spurs basketball team as well as the San Antonio Rodeo, will begin next month. The project is expected to be completed in fall 2002.
Creative Civilization–An Aguilar Agency created nine billboards to coincide with the announcement of the telecom’s sponsorship of the center.
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