NAME RECOGNITION

Continuing a corporate trend in this country, SBC Communications has secured naming rights for San Antonio’s planned new arena. The facility will be known as SBC Center.
SBC paid $41 million for the 20-year naming rights sponsorship.
Construction on the $160 million arena, which will house the San Antonio Spurs basketball team as well as the San Antonio Rodeo, will begin next month. The project is expected to be completed in fall 2002.
Creative Civilization–An Aguilar Agency created nine billboards to coincide with the announcement of the telecom’s sponsorship of the center. The San Antonio shop is also agency of record for the Spurs.
To help ensure the success of the sports arena, which will be paid for in part by a visitor tax levied on area hotels, Creative Civilization last week also launched a “Beyond the Alamo” campaign to promote tourism.
Proceeds from the sponsorship will be used, in part, to make low-cost tickets available, fund scholarships for the livestock show and install state-of-the-art video displays, scoreboards and Internet access. –J. Dee Hil