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Shift Marks Shop’s Alliances, New Services
CHICAGO–Bill Price says changing the name of his company to Empower MediaMarketing represents more than just a lot of extra work for local stationers.
“It’s just a clean sheet of paper,” said Price, president and chief executive officer of the Cincinnati company formerly known as Media That Works. “It’s recognizing a changing marketplace.”
Price said the new name reflects additional tasks the company is handling beyond merely placing media. Empower in the last several years has formed a number of alliances to broaden its services, with operations now including a sales promotion agency and an infomercial developer.
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