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A fishy commercial from a newly formed Chicago agency is making waves in the Bay State.
Produced by The Lumber Company, the spot for Naked Fish, a seafood chain based in Woburn, Mass., stars agency principal and actor Rich Talarico, an alumnus of Chicago’s Second City comedy troupe.
The commercial plays off the chain’s name by having a man go up to several co-workers and ask them if they want to “get naked tonight.” He receives only confused stares until he makes the offer to a man in the restroom, who enthusiastically agrees.
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