Nail Secures International Work For Atomic Ski

Nail’s assignment for Atomic Ski has doubled to $2 million with the addition of international creative chores.
Austrian parent company Atomic International was so pleased with Nail’s print ads for Atomic Ski that it tapped the Providence, R.I., shop for work in Europe and Canada, said Nail president Chuck Carmone. Ogilvy & Mather, Vienna, previously handled creative for Atomic International.
Ads with the tagline, “You’ll never feel the same way about skiing,” break in U.S. ski magazines in two weeks. The tagline will be translated into French, Italian and Spanish for international ads that will debut in October. The European campaign will feature gold medal skier Hermann Maier and world cup downhill champion Christian Mayer.
–Lauren Wiley