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BOSTON-Looking to update its image and increase its market share, Alperts Furniture last week unveiled a broadcast campaign created by Nail.
The Providence, R.I., creative boutique shot five 30-second TV commercials, also cut into a series of 15-second variations, on location in Toronto.
In one spot, a woman attacks her furniture with a chainsaw, stopping only when a man appears in the room to read a passage from a letter informing her that she might have won the lottery.
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