Nail Puts a Fresh Spin on Alperts TV

BOSTON Nail Communica-
tions this week breaks new TV work for Alperts Furniture, one of the independent agency’s signature clients.

A quartet of 30-second spots from the Providence, R.I., shop continues the campaign’s humorous tone and “Time for new furniture?” tagline introduced five years ago. Each commercial shows average consumers bedeviled by furniture-related problems.

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