Nail Pushes Polartec for Fall

Malden Mills connects separate, often conflicting ideas with its Polartec synthetic-fleece fabrics in a national print campaign designed to drive sales for the fall season.

Six executions via Nail in Providence, R.I., are launching in late-summer and fall issues of Men’s Journal, Outside, Skiing, Backpacker and other magazines.

One ad shows a man fly fishing in a stream sur rounded by snow-covered trees and mountains; the words “lost” and “found” appear inside circles around the figure. Another execution features a skier racing down a steep mountain; the words “life,” “liberty” and “pursuit of happiness” appear in the surrounding circles.