Nail Intros 'Unnatural' Characters, Acts for Sublime

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Distortions of tired stereotypes and some decidedly unnatural activities are used to promote Sublime Juiced Beverages in a humorous radio campaign crafted by Nail.

In order to compete with better-known offerings, such as Mike’s Hard Lemonade and Smirnoff Iced, Sublime and the Providence, R.I., shop decided to “make some waves” with three 60-second spots.

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