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DETROIT Mercedes-Benz should discontinue an ad in which a crash sled is repelled after slamming into the side of its GL Class SUV, the National Advertising Division (NAD) of the Council of Better Business Bureaus said after reviewing commercials for the vehicles.
The NAD took issue with a 15-second spot that shows the sled strike the vehicle’s side panel and bounce off, causing no damage, as apparently amazed “engineers” look on.
The ad, via Merkley + Partners in New York, is part of a campaign that also includes a houseful of furniture being unloaded from the back of a GL (to portray generous space), and the GL igniting pylons as it cruises through a driving course (representing rapid handling).
While
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