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NEW YORK Google may want to get into the radio advertising business, but it’s getting a cool reception at this week’s National Association of Broadcasters radio show in Charlotte, N.C.
The service was pronounced “DOA” by one top radio exec, while agencies scratched their heads over the details of the ad placement service presented to New York buyers last week.
So far Google has signed only 1,750 stations to its ad platform (about 655 are owned by Clear Channel).
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