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A year of preparation helped MZD Advertising secure Indiana’s $7 million anti-tobacco account.
The Indianapolis shop “scored highest on the evaluation” in a review that also involved cross-town shop Young & Laramore and Asher Agency in Fort Wayne, Ind., said Shelly Harris of the Indiana Department of Administration, which oversaw the review.
MZD started preparing for the review a year ago when the state learned that funds for an anti-smoking effort would be made available for advertising.
“We had focus groups and invested extensive amounts of time,” said Harry Davis, chief operating officer and president of the agency.
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