INDIANAPOLIS - Montgomery, Zukerman, Davis here has created a new division to implement and administer a new product-sampling program with hote" /> MZD Checks In With Hotel-Room Sampling/Couponing Program <b>By Scott Hum</b><br clear="none"/><br clear="none"/>INDIANAPOLIS - Montgomery, Zukerman, Davis here has created a new division to implement and administer a new product-sampling program with hote
INDIANAPOLIS - Montgomery, Zukerman, Davis here has created a new division to implement and administer a new product-sampling program with hote" />
INDIANAPOLIS - Montgomery, Zukerman, Davis here has created a new division to implement and administer a new product-sampling program with hote" />

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MZD Checks In With Hotel-Room Sampling/Couponing Program By Scott Hum

INDIANAPOLIS - Montgomery, Zukerman, Davis here has created a new division to implement and administer a new product-sampling program with hote

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The program, called Traveler’s Award, would place a packet of product samples and coupons (for the sampled products and possibly others) in hotel guest rooms. The brand-name samples are intended as a value-added bonus for guests, not as a replacement for the amenities, such as soap and shampoo, hotels already supply.
‘We created the division to explore ways to do couponing and sampling for clients, given all the attention electronic and in-store couponing has received,’ said MZD president/chief operating officer Allan Zukerman.

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