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Mendelsohn/Zien, which recently presented a branding proposal to client Winston Tire Co., won’t get the chance to deliver on that brand promise. The shop will no longer be handling the account.
Burbank, Calif.-based Winston will not be conducting an open review for the estimated $8-$10 million effort, said Winston vp of marketing Todd Linscott. Carat Media here handles media buying.
Linscott said the company has already held discussions with some unnamed agencies and will eventually roll out a new campaign created by a combination of in-house and outside talent.
“If we do seek out a new agency, a new agency will be appointed [without a formal search],” Linscott added.
Los Angeles-based Mendelsohn/Zien landed the account in January and submitted a proposal in July that had yet to be approved.
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