The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
By besting several Southern California shops for EarthLink’s business last week, Mendelsohn/Zien may have picked up its largest account ever.
Although the pitch was initially presented as a $2-3 million “test” project, sources said the Internet service provider could spend $50 million or more on a national ad effort to challenge larger competitors such as AT&T and America Online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in