M/Z Rolling With Winston Tires

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Shop Becomes Chain’s Marketing Partner
LOS ANGELES–Mendelsohn/Zien has emerged as the winner of Winston Tires’ $4 million ad account.
The Los Angeles shop prevailed because it looked at more than the company’s advertising, according to search consultant Mike Marsak, who conducted the review on behalf of the client.
The other finalists were Grey Advertising, Los Angeles; Publicis Dialog, San Francisco; and WongDoody, Santa Monica, Calif.,

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