The Mystery Of Montgomery

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It appears that Montgomery North, the ill-fated agency spun off by Kirshenbaum Bond & Partners to service the Charles Schwab account, was a mystery even to those who knew it best.
As Schwab considers its options for the account, one question remains unanswered: Was Montgomery ever a real agency or just a “charade” by Kirshenbaum utilizing a location that its only client had “never seen or been invited to” as Len Short, executive vice president of advertising at Schwab, claimed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in