Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Agencies pitching the $10-million Royal Mistic flavored spring water account may be jolted by a report that Mistic is for sale. According to the Jan. 8 issue of Jesse Meyers’ Beverage Digest, a prospectus is being circulated in which Joseph Victori Wines is asking a reported $100 million for the brand. As account reviews go, the Mistic pitch has been bizarre to say the least, according to agencies involved. College students are being used as sounding boards for ad concepts submitted by some of the New York’s better known agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in