The Mysterious Story of Iceland's Duplicate Astronaut Ad Campaigns

One tourism marketing concept has proven to be a recurring theme

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Astronauts have the Nordic countries to thank for the first missions to the moon. And now, the Nordics are giving back.

“Apollo explorations of lunar volcanic terrain gained insights from exposure to the varieties of newly formed volcanic rocks and structures found in Iceland,” wrote Apollo 17 astronaut Harrison Schmitt in his 2006 book Return to the Moon. “All the lunar landing crews benefited from the examination of the varied rock assemblages that resemble the complexities of the lunar surface.”

More recently—twice in the last two years, in fact—Iceland has had a similar experience with two tourism campaigns leaning on the same concept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in