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Pereira & O’Dell of San Francisco has won the assignment to help rebrand MySpace following a review, according to sources.
The shop bested New York agencies Bartle Bogle Hegarty and Droga5 and Los Angeles-based Goodness Mfg., which made final presentations to the client two weeks ago.
Agency and client officials either could not be reached or declined comment.
The review for the News Corp.-owned property was led by consultancy Select Resources International in Santa Monica, Calif. The client had said the winning shop would fashion a branding campaign.
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