MySpace Launches Scripted Series

NEW YORK MySpace today launches its first scripted series, “Roommates,” developed in tandem with Iron Sink Media, a Los Angeles-based entertainment company. The 2008 Ford Focus is the title sponsor.

“While long-form content has a place online, most of our content is short form. So, we’ve taken lessons from other serialized content and set the average Webisode at about three minutes,” said Jeff Berman, gm of MySpaceTV.

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