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LOS ANGELES MyFamily is contacting media and creative shops as it reviews a new $10 million broadcast and outdoor initiative, confirmed Andrew Wait, senior vice president and general manager.
The Provo, Utah, company currently uses aQuantive’s Avenue A/Razorfish office in San Francisco for interactive advertising, Wait said. That portion of the business, worth $20 million in estimated billings, is not in play.
“We believe it is time to make a significant investment in offline advertising and re-launch the brand.
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