Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Epsilon has signed a multi-year agreement to provide integrated e-mail and marketing solutions to MyFamily.com, an online network for connecting families.
MyFamily is the parent company of seven family-related Web sites including Ancestry.com and Ancestry.co.uk. The company, founded in 1983, said it has grown more than 300 percent over the last three years.
Epsilon will provide permission-based e-mail communications services, including a proprietary e-mail platform, integrated Web analytics and strategic consulting. It will analyze data from MyFamily and develop highly targeted e-mail messages geared toward the acquisition and retention of customers, as well as generating sales.
Mike
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in