My/Mochi Partners With OnlyFans Creators, Shifts From Silly to Sexy in New Campaign

The quirky ice cream brand flirts with food porn

My/Mochi, an irreverent brand that coined the term “desquishous” and launched an ad called “Tripping Mochi Balls,” prides itself on its deliberately wacky marketing. But with its new campaign, the sweet treat’s message has turned a corner from silly to seductive.