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My/Mochi, an irreverent brand that coined the term “desquishous” and launched an ad called “Tripping Mochi Balls,” prides itself on its deliberately wacky marketing. But with its new campaign, the sweet treat’s message has turned a corner from silly to seductive.
The Los Angeles-based ice cream company is flirting with the concept of food porn, asking consumers to share their “mmm faces” with the tagline, “Show us yours, and we’ll give you ours.” It’s also breaking ground by partnering with creators on the NSFW platform OnlyFans.