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If the eyes are the windows to the soul, what do our tongues tell us about the nature of being?
Maybe nothing, but centering a promotion around this body part makes for a solid sight gag for My/Mochi, a brand that continues to embrace its goofy side.
For its Halloween stunt this weekend, My/Mochi ice cream will host “live tongue readings” by a “spooky soothsayer” named Melinda Mouthfeels, whose CV says she’s “America’s greatest—and only—tongue reader.”
And no, tongue reading is not a TikTok trend you’ve missed—though it could become a thing?—but rather a quirky entry point for a holiday that My/Mochi has started using as a marketing hook.
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