M/W's Retail Unit Fame Is 'Branded' For Greater Reach

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Martin/Williams has spun off its Fame retail branding unit, which will attempt to build a national presence from its Minneapolis base.

The unit will become an independent brand within Omnicom’s Diversified Agency Services division. It will strive to be “the first complete retail brand agency in the country,” said CEO Tina Wilcox.

“We felt our independence was important to move this concept forward and focus on retail,” she said.

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