MWH Fires More TV Salvos at Secondhand Smoke

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A new anti-tobacco television spot aimed at New Mexicans hinges on the irony of worrying about a fallen fork at a restaurant and not about the secondhand smoke filling the room.

McKee Wallwork Henderson of Albuquerque, N.M., created the 30-second commercial for the New Mexico Department of Health, which funds the ads through the state’s settlement with Big Tobacco.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in