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Officials from the Baha mas Ministry of Tourism will visit Martin/Williams and Mullen this week before choosing an agency to handle the client’s $10-15 million ad account, said tourism director general Vincent Vanderpool-Wallace.
Omnicom Group shop M/W, Minneapolis, and Interpublic Group-owned Mullen, Wenham, Mass., will host client officials early in the week.
Formal presentations from the agencies are not planned. Rather, Vanderpool-Wallace and other client officials intend to meet the teams that would be assigned to the business and discuss any pending concerns with shop executives, including M/W president Steve Collins and Mullen CEO Joe Grimaldi.
The ministry seeks to refocus its advertising on the Baha mas’ rich culture and friendly people, de-em phasizing typical Carib bean themes such as sun-soaked beaches and bronzed bodies, Vanderpool-Wallace said.
M/W and Mullen last week advanced from a group of semifinalists that also included Fallon, Minneapolis and New York, and HDC, Fort Lauderdale, Fla.
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