M/W Exits $30 Mil. Travelocity Review

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CHICAGO Martin/Williams has withdrawn from the review for Travelocity’s $30 million account, according to an agency representative.

The Minneapolis-based Omnicom shop earlier this week won creative and media duties on E*Trade’s $35-45 million account after a review [Adweek Online, Sept. 24]. The addition of E*Trade, plus its current workload, were the reasons for its exit from the Travelocity competition, according to the rep.

Still contending for Travelocity are Havas agencies Arnold in New York and McKinney & Silver in Raleigh, N.C.;



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