M/W Exits $30 Mil. Travelocity Review

CHICAGO Martin/Williams has withdrawn from the review for Travelocity’s $30 million account, according to an agency representative.

The Minneapolis-based Omnicom shop earlier this week won creative and media duties on E*Trade’s $35-45 million account after a review [Adweek Online, Sept. 24]. The addition of E*Trade, plus its current workload, were the reasons for its exit from the Travelocity competition, according to the rep.

Still contending for Travelocity are Havas agencies Arnold in New York and McKinney & Silver in Raleigh, N.C.; Omnicom Group’s DDB in Dallas and Chicago; and independent Doner of Southfield, Mich., according to sources. The Rojek Cutcher Group in Cleveland is managing the search.

Independent agency The Richards Group in Dallas and its interactive affiliate Click Here have handled Travelocity for the past four years. They opted not to participate in the review.