M/W Debuts Staples Spots

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Staples has unveiled a new tagline, “That was easy,” which replaces the office-supply chain’s longtime tagline, “Yeah, we’ve got that,” created by Cliff Freeman and Partners in New York. The new line, from Omnicom’s Martin/Williams in Minneapolis, broke last week in two 30-second spots. The ads, which mainly target business users, are light in tone, presenting humorous scenes in which people learn that Staples stores have exactly what they need.

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