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CHICAGO Martin/Williams enlists rock star Alice Cooper and his “School’s Out” anthem in its final work for retailer Staples Inc.
The back-to-school effort depicts Cooper as a father shopping for school supplies with his daughter, who is unhappy with the prospect of returning to school. The spot uses lyrics from Cooper’s 1972 hit to drive the plot.
“Staples’ back-to-school commercial takes the Alice persona and places him in an amusing situation that you wouldn’t normally picture him,” said Shira Goodman, executive vice president of marketing for Staples in a statement.
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