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Messner Vetere Berger McNamee Schmetterer/Euro RSCG has won Reckitt Benckiser’s condiment account following a three-month review, sources said.
The New York shop bested crosstown shops Deutsch and Arnold McGrath for the estimated $12-15 million business. MVBMS will handle creative duties for brands like French’s mustard, French’s French fried onions, Worcestershire Sauce and Frank’s RedHot Sauce.
TBWA\Chiat\Day and Kirshenbaum Bond & Partners in New York did not advance to the finals. DDB was originally a finalist, but later dropped out citing a potential conflict .
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