Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New Brussels Outpost Would Service $50 Mil. Pan-European Account
NEW YORK–Messner Vetere Berger McNamee Schmetterer/Euro RSCG is in final negotiations with Volvo for the car maker’s $50 million pan-European creative account, sources said last week. The win would bring the agency’s total Volvo billings to $150 million and also necessitate the opening of an office overseas.
The pending appointment of MVBMS comes as the Ford-owned Swedish auto maker takes steps to consolidate the lion’s share of its $200 million European media account, divided among various local incumbents.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in