At MVBMS, Roddy Finds His No. 2s

Six months into his job as executive creative director and partner at Euro RSCG MVBMS Partners, Kevin Roddy has made his first senior hires as he sets out to rebuild the shop’s creative department.

Jeff Kling, formerly a creative director at Wieden + Kennedy in Amsterdam, and Kara Goodrich, who was a cd at Arnold in Boston, join MVBMS next month as creative directors. They will be the top creatives under Roddy in the 50-person department. Their specific assignments have not been established, but Roddy said, “I want them to form the nucleus of a team that will define the character of the department.”

Roddy’s goal is to create a more fluid, collaborative atmosphere on big accounts such as Volvo and smaller ones, which include Frank’s Red Hot Sauce. Roddy and fellow ex-Fallon creative Mark Sitley, now ecd and director of production, set that objective when they joined MVBMS last summer.

Kling was the first person Roddy wanted to lure to the New York shop when he arrived, having admired the 37-year-old’s work on Miller High Life at Wieden. Kling relocated to Amsterdam two years ago after seven years in Wieden’s Portland, Ore., headquarters. “There’s a lot to love about [Amsterdam], but I had pretty much decided that I wasn’t big on quaint,” said Kling, who is now dealing with immigration attorneys before he begins a hunt for a Manhattan apartment.

Goodrich, 40, is also trying to find an apartment as she prepares to leave her native New England. She was laid off late last year from Arnold, and Roddy, whom she knew from award shows, was one of the first people she called to see about job prospects.