MVBMS Poised to Nab Account

Messner Vetere Ber ger McNamee Schmetterer/Euro RSCG is expected to take on Echo Star Com munications Corp.’s nearly $90 million account, sources said.

Contract negotiations were still under way at press time, sources said.

The New York-based shop won creative duties for the Littleton, Colo., company’s Dish satellite TV network following a review last month, according to sources. MVBMS bested three undisclosed agencies in the review’s final round, sources said.

Both agency and client declined comment.

Sources said EchoStar senior vice president of marketing Ira Bahr initiated the review after joining the company about three months ago from BBDO in New York, where he was an svp and worldwide account director.

Until now, EchoStar’s adver tising has been largely handled in-house. In 1998, the company launched a national print campaign that tar geted disaffected cable customers. That work featured the copy, “Dump cable.”

The Richards Group has created radio spots for the cli ent for the last three years. The Dallas-based shop opted not to par ticipate in the review, sources said.

EchoStar, which operates under its Dish Network brand, provides up to 500 channels of satellite TV programming to more than 5 million subscribers. Its competitors include DirecTV and TiVo.

The client spent nearly $90 million on media for its Dish Network last year, according to CMR.