MVBMS Picks Up Harrisdirect

NEW YORK — Harrisdirect, a direct investing venture of The Harris and Bank of Montreal, has tapped Messner Vetere Berger McNamee Schmetterer Euro RSCG to handle its advertising account, the agency and client said. Billings were undisclosed, and the win came without a review. Media Planning Group in New York, handles media duties. Both MVBMS and MPG are part of the Havas Advertising holding company.

Bank of Montreal recently completed the acquisition of CSFBdirect, an account that MVBMS won in 2001.

Harrisdirect is based in Jersey City, N.J.