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Allied Domecq’s Domecq Importers unit is conducting a review for Courvoisier cognac, a brand that has had little ad support recently.
Kevin McCarthy, brand manager for Courvoisier, confirmed that incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG here was invited to pitch the creative and media planning and buying account along with Domecq roster shops Weiss, Whitten, Stagliano; Cliff Freeman and Partners; and Mezzina/Brown, all in New York.
‘We’re looking for a little agency direction,’ said McCarthy, adding that contenders have been asked to propose media budgets and plans when they make presentations during the first week of July.
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