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Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York said last week it is expanding its operations to the West Coast, taking over sibling a.k.a. Euro RSCG in San Francisco.

Michael Kan trow, managing director and CEO of a.k.a., will be named managing director of the office, which is being rebranded with the full Messner name. Kan trow reports to Ron Berger, CEO in New York. Kevin McCarthy, partner and creative director of a.k.a., will continue in that role in San Francisco.

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