Offering ‘Control’ In Big Bang Ads

Big Bang Idea Engineering encourages consumers to “Take control of your music” in a campaign for
The $3-5 million print, online and radio campaign is the San Diego agency’s first for, Rancho Bernardo, Calif., since winning the account in a review in April.
“MusicMatch is a way to facilitate Internet music, and Internet music is about getting exactly what you want,” said Wade Koniakowsky, Big Bang co-creative director.
Three 60-second radio spots will air on rock, alternative and pop stations in 10-15 major markets. They portray music lovers who are dissatisfied with the impersonal nature of radio, record stores and concerts.
The campaign will run for about six months before being updated, said Koniakowsky. –Alexandra Sarto