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Nutritional food brand MET-Rx uses customer testimonials to promote the muscle-building benefits of its product in a new TV campaign.
Creative director John Stein and his creative boutique Band of Gypsies in Pacific Palisades, Calif., collaborated with the Irvine, Calif.-based client on the ads. They were directed by Sharon Lindsey, the company’s in-house ad director.
In three black-and-white, 60-second spots, MET-Rx users (one is shown here) describe how supplementing their diet and exercise with MET-Rx helped them to overcome physical adversities and regain good health.
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